#couchtopitch initiative

SwitchOnSport partners with Healthway to engage e-gamers and the football community and promote positive screen-based behaviours, creating opportunity for physical activity through our #couchtopitch strategy.

On the ground and digital activations have raised significant awareness of the Think Mental Health message, and fostered bi-lateral relationships between clubs and potential members through hybrid eGaming-Football game activities.

0 %
of participants say that playing FIFA motivates them to play football on the pitch
#couchtopitch for site page